Wow, what a tease! Discussions about the future of Tesla Motor’s Model S have really hit an all-time high in recent days, especially with the recent article in BusinessWeek. DrivePwr was excited to stumble on the recent article and thought it would be a good idea to blog this one out.

So, as you can see from the image above, Tesla Motors has decided to give a sneak-peak of the Model S, but I have to say that this is more than a simple tease. This is the epitome of everything going on with Tesla Motors, and I think with this photo and the recent news, the proof is in the pudding. I think one could argue they are losing their identity through the recent credit crunch and their internal firings. They have fired about 80 of their 380 people, and have further delayed the launch of the Model S. It looks like the launch, according the BusinessWeek article, will be delayed until 2011. Ouch.  Tesla Motors better get to work on the 1,200 back orders of their Roadster, or they could really find themselves in a tough spot.

All-in-all the loss of Tesla’s identity could force the company, who does zero marketing, to start investing in their reputation. If the the October 11th credit crunch holds strong, this could leave Tesla with out their Energy Department loan guarantees and could ignite a fire that will prove tough to put out.  Falling oil prices could sway the attention from Tesla Motors and force them to grab the spot light again. With that said, I’m not sure the teaser photo was the solution, but merely a band-aid.