2010 Toyota Prius 3rd gen

According to Green Car Advisor, Toyota will be increasing production upon receiving news of achieving their Japan forecast of 100,000 units. The original forecast, which was stated at 100,000, was met two-weeks after launch. 80,000 units were pre-ordered, while another 20,000 were sold. The monthly guidance for the Prius in Japan was set at 10,000 per month. To support the demand and protect allocation around the globe, especially in North America and Europe, Toyota will boost production hours at the Prius plants of Fujimatsu and Tsutsumi.

I think it is safe to assume that the third-generation Prius has been a hit thus far in Japan.

However, it is important to note that sales are up due to tax incentives which have been granted by the Japanese government. In addition, It is reported that parliament is delivering cash-back incentives for trading cars that are over thirteen years or older.

The new Prius is about to release in North America, so it will be interesting to see how the sales move at home and abroad.

Stick around.