I can't imagine Tesla Motors being happy about this one. Better yet, I can't imagine the owners are happy. Talk about some bad press..

Today, the National Traffic Safety Administration (NHTSA) put a halt to the positive vibes Tesla has been fueling. The most recent recall of the Tesla Roadster could prove to be a huge hit for the company.

“Tesla Motors, Inc. is recalling 345 2008 Tesla Roadster vehicles manufactured between March 2008 and April 22, 2009. The rear hub flange bolts on some of these vehicles may be under-torqued and may become loose…”

Ummm…so you’re saying that this could cause you to crash. If Tesla doesn’t shape up, the new Roadster is going to be known as the all-electric-wrecking-mobile. All you Tesla Roadster owners, you better get your ride back to the shop.

Even better, call the following: “Owners may also contact the National Highway Traffic Safety Administration’s Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to http://www.safecar.gov.”

Nothing like a little friendly competition:

[click to continue…]

The typically gas powered r8 could be making its debut as an electric vehicle very soon.

The ever-amazing R8, typically gas-powered is making a new splash at the Frankfurt Auto Show in September. It is being reported by Auto Motor und Sport that the flashy Audi R8 will be introducing an all-electric model that will be supported by a diesel engine to increase the range. There has been speculation that Audi is only building the car to flex their “electric” muscle, and simply show they can build a automobile that can rival the Tesla.

Sorry folks, Inside Line reports that the rumors are all FALSE. The post above was based on Auto Motor und Sport’s article. DrivePwr will continue to stay close to the story as the details unfold. Stay Tuned!

Chrysler needs $448 million, and they just might get it.

Today, U.S. automaker Chrysler LLC submitted proposals nearing $448 million to the U.S. Department of Energy for research and development of electric vehicles and plug-in hybrids. Today, U.S. automaker Chrysler LLC submitted proposals nearing $448 million to the U.S. Department of Energy for research and development of electric vehicles and plug-in hybrids. Good timing, huh? Operating in bankruptcy since April 30th, it seems rather convenient for Chrysler to propose this agreement on the eve of a judges ruling to the sell of assets to a U.S. and Canadian owned company. Chrysler, it’s partners, and the Department of Energy, would pay $224 million each upon approval of the proposals If approved, the proposal would include an investment of close to 83 million to build a technology and manufacturing center in Michigan to assist in the development of the new technologies and vehicles. It is reported that the complex should be up and running by 2010 and produce more than 20,000 vehicles a year, Chrysler said.

As a former Ad guy, I have always been impressed with the creative product that comes out of Crispin Porter+Bogusky. Their work includes brands like Burger King and Microsoft Windows. The latest from the Agency places the Jetta TDI against the Prius. The commercial is funny and meaningful, and does a great job articulating the benefits of the new Jetta TDI. It certainly struck a chord with me - all the noise with out sacrificing the MPG’s. Very cool. Enjoy!

Matchmade in Heaven.

Today, a post on Tesla Motor’s website indicates a new strategic partnership with Daimler AG.  Tesla Motor’s has relinquished 10% of their equity to ink the partnership with the Daimler. The new partnership will allow Daimler AG access to battery systems, electric drive systems, and vehicle projects.

Our strategic partnership is an important step to accelerate the commercialization of electric drives globally,” said Dr. Thomas Weber, Member of the Board of Daimler AG.

Cross your fingers, this could be a giant step for sustainable mobility! The acquisition has been estimated at double digit multi million dollar deal.

About Tesla Motors
San Carlos, Calif.-based Tesla Motors Inc. makes electric vehicles with exceptional design, performance and efficiency, while conforming to all North American and European safety, environmental and durability standards. The Roadster has a 0-to-60 mph acceleration of 3.9 seconds yet is more energy efficient than a Toyota Prius. Tesla expects to begin producing the all-electric, zero-emission Model S sedan in late 2011.

source: http://www.teslamotors.com/media/press_room.php?id=1356